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    Our philosophy

    East 180 is about product of time

    East 180 is about product of time, place and imagination. Providing a connection between the journey and a personality. A thing that comes to life because you wear it, or display it, with context; from a backdrop of exploration, courage and change. Keepsakes and gifts that travel with you proudly around the world.

    interpreting New Zealand

    East 180 is about interpreting New Zealand in a new light, cinematic prints, candid snapshots, statement t-shirts and accessories; so others visiting our land can take away a souvenir of something unique that in someway defines their stay. Great gift ideas for homesick kiwis overseas.